ABS Network Gives SIS LIVE the Winning Edge in Sports Coverage Across the Middle East
Dubai, United Arab Emirates Revealing the driving force behind its successful coverage of major sporting event across the Middle East over the last two years, broadcast connectivity specialists SIS LIVE today highlighted its partnership with ABS Network, one of the largest broadcast services companies in the Middle East and North Africa. Through this partnership, SIS LIVE has been able to circumvent the budget and logistics challenges associated with setting up equipment and crews overseas, while ensuring that the high quality of production for which it is renowned is maintained. As part of the mutually-beneficial agreement, ABS purchases space segments from SIS LIVE.
“The sport events industry is thriving in the Middle East and countries in the region are now among the premier venues for major global championships. The prestige and calibre of these world-class events warrants coverage that is of equally high quality. ABS excels in the area of live event coverage and in recent years, we have focused on growing our capabilities in sports broadcasting,” ABS President Mohammed al Ajlouni said. “SIS LIVE is the ideal partner for our organization. We share common areas of expertise and our collaboration has enabled millions of viewers to enjoy quality coverage of premier sporting events.”
Till date, ABS has worked with SIS LIVE on the coverage of high profile events in Dubai, Oman, Doha and Istanbul. Among these are the National Bank of Oman Golf Championship 2015/2016, the DP World Tour Championship, Dubai 2015/2016, the Abu Dhabi HSBC Golf Championship 2016/2017, the Omega Dubai Desert Classic 2016/2017, as well as the 2017 WTA Tennis Championships in Qatar and Istanbul. “Through our network of 18 fully staffed operational hubs across the Middle East and North Africa, we hope to build on this success by extending coverage into even more territories,” said Mohammed al Ajlouni.
In recent years, the demand for outsourcing of broadcast services has grown substantially, as companies have been looking to engage with partners with cutting-edge equipment investments and technical expertise to serve the Middle East. ABS deploys state-of-the-art SNG trucks and leverages fully redundant HD systems to cover high profile events across the region. This gives international broadcasters such as SIS LIVE the ability to save on the costs associated with transporting equipment and crews to remote locations, while ensuring their high standard of quality is maintained.