Leading broadcast services provider grew its business through strategic investments in equipment and personnel; Company has outlined plans for ambitious expansion into the forward years.
Dubai, United Arab Emirates- ABS Network, the leading Middle East and North Africa (MENA) provider of all broadcasting and production services, has reported impressive double digit year on year growth in its profits. The company attributes this success to the investments it made into state-of-the-art HD/SD application technology for all its offices and the establishment of a quick deployment operations department which allowed it to secure agreements with new regional customers and provide production services for a popular regional drama series
“The incredible demand for high quality HD services, new technologies, and staff training, in the Middle East played to the favour of our business. We were quick to spot the trend and made rapid investments into equipment and personnel,” said Mohammed Al Ajlouni, Chairman of ABS Network. While the bulk of the company’s business came from medium to large broadcasters, ABS Network also extended its services to smaller clients. “The broader scope allowed us to deepen our penetration into major markets such as the UAE, Qatar and Saudi Arabia while also making inroads into high potential markets such as Egypt, Syria and Tunisia.”
Among the company’s many investments were the upgrade of all its branches to the latest HD technology, the establishment of a quick deployment operations department with special equipment, and purchase of fully redundant HD systems to cover high profile events across the GCC. This has enabled ABS Network to manage a significantly larger volume of work and provide a higher quality of services to clients.
Based on its success, the company has earmarked ambitious plans. It will expand its network, starting with the opening of new branches and is looking to create an entirely new line of business by manufacturing and selling ABS branded equipment. The ABS Network has also set up two new divisions- a new consultancy arm that will also provide outsourcing services to clients; and a international planning team that will be covering events even in countries where the company does not have a physical presence.
Mohammed Al Ajlouni said, “We see a huge potential for growth and are eager to position ourselves as the biggest provider of broadcast services across all majors in the Middle East and North Africa, the company is on track to achieving this goal and will be a key partner to regional broadcasters for the entire production of features and documentaries, programs and shows as well as sports and special events.